Publication:
Factors Affecting Customer's Intention Towards Purchasing Halal Collagen Beauty Drinks In Malaysia: A Structural Equation Modelling

Simple item page
dc.contributor.authorSiti Nazirah Omaren_US
dc.contributor.authorSiti Radhiah Omaren_US
dc.contributor.authorSiti Nurul Aini Mohd Rodzien_US
dc.contributor.authorNurul Azlinda Chek Taliben_US
dc.contributor.authorNor Hamiza Mohd Nooren_US
dc.date.accessioned2024-05-28T04:34:32Z
dc.date.available2024-05-28T04:34:32Z
dc.date.issued2019
dc.date.submitted20/2/2020
dc.descriptionVolume 7 Issue 2en_US
dc.description.abstractThis study attempted to highlight the relationship between three factors, namely attitude, subjective norms, and knowledge of customers towards their intention to purchase Halal collagen beauty drinks. There is an increasing trend of consuming collagen beauty drink products among Malaysian women in recent years. As a Muslim nation, the sources of collagen which are mainly derived from animal parts have become a major concern for Muslim customers, especially their Halal status. In addition, the target respondents of this study were females because they are conscious of beauty and willing to buy several ranges of collagen beauty drink products in the market. The sample of the study consists of 380 Muslim female customers which were collected through self-administered questionnaires using a two-stages sampling technique. This study used a structural equation model (SEM) to develop and test the conceptual model. The results show that attitude, knowledge, and subjective norms have a significant relationship with customer purchase intention towards collagen beauty drink products.en_US
dc.identifier.doihttps://doi.org/10.17687/JEB.0702.06
dc.identifier.epage82
dc.identifier.issn2289-8298
dc.identifier.issue2
dc.identifier.spage70
dc.identifier.urihttps://jeb.umk.edu.my/page/view-article/vol-7/issue-2/06
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/5899
dc.identifier.volume7
dc.language.isoen_USen_US
dc.publisherUniversiti Malaysia Kelantan (UMK)en_US
dc.relation.ispartofJournal of Entrepreneurship and Businessen_US
dc.subjectCollagen Beauty Drinks; Halal; Muslim; Purchase Intention; Women Customersen_US
dc.titleFactors Affecting Customer's Intention Towards Purchasing Halal Collagen Beauty Drinks In Malaysia: A Structural Equation Modellingen_US
dc.typeArticleen_US
dspace.entity.typePublication

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Factors Affecting Customer's Intention Towards Purchasing Halal Collagen Beauty Drinks In Malaysia.pdf
Size:
326.89 KB
Format:
Adobe Portable Document Format
Download

Collections

Other Publications