Publication: Young Malaysian Muslims' Online Shopping Intention And Behaviour
Loading...
Date
2024
Journal Title
Journal ISSN
Volume Title
Publisher
UiTM Press
Abstract
The internet's commercialization in 1991 marked the beginning of e-commerce, with online shopping rapidly growing among Malaysians, especially the young. The aim of this study is to explain the online shopping intention and behaviour of young Muslim consumers in Malaysia. An online survey was used to collect data from a convenience sample of young Muslims with prior online shopping experience. A regression analysis was conducted to analyse the data. The results show that security and safety and loyalty are the factors that influence online shopping intention, while attitude, trustworthiness, and marketing information do not. Online shopping intention has also been shown to be a predictor of online shopping behaviour. This study contributes to theory while highlighting practical implications for academics and practitioners in the fields of marketing, consumer behaviour, and online shopping.
Description
Social and Management Research Journal, Volume 21 Issue 1 Page (39–53)
Keywords
online shopping socialintentionbehaviour Malaysia Muslim
Citation
Wan Rasyidah Wan Nawang and Muhammad Huzairil Syaqir Muhamed Shukri (2024). Young Malaysian Muslims’ online shopping intention and behaviour. Social and Management Research Journal, 21(1), 39–53. https://doi.org/10.24191/smrj.v21i1.26495