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Advertising Ethics: A Quranic Perspective
Journal
International Journal Of Liberal Arts And Social Science
Date Issued
2014
Author(s)
Mahdhir Abdullah
Rozaimie Abdul Rahman
Abstract
Advertising is one of the most important aspects in the business world. It can be a breaking point to determine the profitability of the company. This industry has a very significant impact not only on individual companies but also on the GDP of a country due to the aggregate amount of revenue generated yearly. most of current researches focus on the issue of unethical advertising and their impacts on the society. Rarely can bee seen researches which focus from a theological perspective of advertising. This article provides a thorough insight on a Quranic persepctive on advertising.
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Advertising Ethics_ A Quranic Perspective.pdf
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