Strategi Promosi dan Pemasaran bagi Pengantarabangsaan UTeM: Promosi dan Pemasaran Pendidikan bagi Pasaran Republik Rakyat China

The internationalization process of an organization is a process of increasing the visibility of the organization at the global level. This process takes into account the number of international students, student mobility programs, staff exchange, as well as collaborative collaboration in the academic and research fields. In order to realize the process, a creative and targeted promotion and marketing strategies play an important role. In the post-pandemic which the global situation that is still uncertain, Universiti Teknikal Malaysia Melaka (UTeM) has not been spared from the effects of the pandemic which has resulted in a drastic decrease of international student as well as various other internationalization activities. However, UTeM has taken some proactive steps to face this challenging post-pandemic situation. For example, UTeM has actively participating in online interactive promotion and marketing, empowering agents appointed for marketing purposes, increasing participation in online mobility programs, strengthening international relations through courtesy visits to foreign embassies in Malaysia in addition to participating in promotions at educational exhibitions in the international level. Through the steps that have been listed, several improvements are suggested to further improve the internationalization process at UTeM.