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Religiosity scale development
Journal
Journal Of Islamic Marketing
Date Issued
2019-03-04
Author(s)
Dali, NRSM
Yousafzai, S
Hamid, HA
DOI
10.1108/JIMA-11-2016-0087
Abstract
Purpose The purpose of this paper is to develop an Islamic religiosity measurement which can be applied in many various sectors and fields. Design/methodology/approach The religiosity measurement developed by the authors had undergone systematic qualitative and quantitative approaches taking into consideration the expert opinion survey in ensuring the measurement content validity and reliability. Findings The study found that Islamic religiosity measurement is multi-dimensional. The dimensions found were beliefs and commitment or practice. Research limitations/implications -The research limitation of the study is that the research is in its exploratory stages and needs to be replicated and to be tested in different contextual settings. Originality/value -The instrument was developed through a rigorous systematic database search, qualitative and quantitative scale development stages which can be used as the basis in measuring Islamic religiosity.
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