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An Exploratory Study on Halal Branding Among Consumers in Malaysia: Factor Analysis Technique

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dc.contributor.authorNorhaziah Nawaien_US
dc.contributor.authorMohammad Noorizzuddin Noohen_US
dc.contributor.authorNuradli Ridzwan Shah Mohd Dalien_US
dc.contributor.authorHartini Mohammaden_US
dc.date.accessioned2024-05-29T08:20:16Z
dc.date.available2024-05-29T08:20:16Z
dc.date.issued2007
dc.description.abstractSince Malaysia is heading towards being a global Halal hub, this study is very crucial to give ideas on the receptions of Muslims consumers towards Halal branding. The objective of the research is to measure the awareness of consumers towards Halal products particularly in the food industry. The study tries to identify the factors that contribute to Halal branding using factor analysis. Consumer's data were collected based on 1075 samples from all states in Malaysia. The findings show that there are 11 factors that could contribute to Halal Branding awareness which are promotion, place, attractive and quality, Halal certification, price, product samples, market demand, SME producers, Halal certification to Muslim companies, differences between Halal certified and non-Halal certified and clean operation. Further analysis using the logistic regression found that there are six factors contribute significantly to the importance of Halal branding. The factors are attractive and quality, Halal certification, market demand, SME producers, different between Halal certified and non-certified, and clean operation.
dc.identifier.epage43
dc.identifier.issn1823-075X
dc.identifier.issue1
dc.identifier.spage19
dc.identifier.urihttp://jmifr.usim.edu.my/index.php/jmifr/article/view/64
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/14521
dc.identifier.volume4
dc.languageEnglish
dc.language.isoen_USen_US
dc.publisherUniversiti Sains Islam Malaysiaen_US
dc.relation.ispartofThe Journal of Muamalat and Islamic Finance Research
dc.sourceOpen Journal Systems
dc.subjectHalal brandingen_US
dc.subjectFood producten_US
dc.subjectMalaysiaen_US
dc.subjectFactor Analysisen_US
dc.subjectLogistic Regressionen_US
dc.titleAn Exploratory Study on Halal Branding Among Consumers in Malaysia: Factor Analysis Techniqueen_US
dc.typeArticleen_US
dspace.entity.typePublication

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