Intergrated Tahfizpreneurship Digital Marketing Platform: Proposed In Malaysia

The utilization of varying and non-uniform platforms by Private Tahfiz Institutions (PTIs)
in Malaysia has resulted to non-integrated marketing of products. Hence, tapers off and hampers
PTIs’ efforts to generate their own income through entrepreneurial activities, since consumers
are not able to access product information effectively. This paper discusses PTIs product
marketing concept, succeeded by the proposal to develop an integrated marketing portal as a
‘one stop center’ for PTIs products, followed by the introduction of P-MyTahfiz portal as an
integrated digital marketing platform for tahfizpreneurship products in Malaysia. Semi
structured interviews were carried out to 6 informants of the study comprised of selected
entrepreneurs or administrators or founders of Private Tahfiz Institutions (PTIs) who execute
entrepreneurial activities in Malaysia by means of purposive sampling and analyzed via content
analysis. The study’s findings revealed that marketing of PTIs products/services is not integrated
considering each PTIs utilizes a private marketing platform that negatively affects consumers’
experience, making it hard for them to access products/services more effectively and efficiently.