Publication:
Intergrated Tahfizpreneurship Digital Marketing Platform: Proposed In Malaysia

Simple item page
dc.contributor.authorNorazmi Anasen_US
dc.contributor.authorAnaztasia Natasha Muhamad Ramlanen_US
dc.contributor.authorNur Farhanah Izzati Turimanen_US
dc.contributor.authorMuhammad Hafiz Salehen_US
dc.contributor.authorShahril Nizam Zulkiplien_US
dc.contributor.authorMohd Syukri Mohd Nooren_US
dc.contributor.authorZuriani Yaacoben_US
dc.contributor.authorZulkifli Mohd Ghazalien_US
dc.date.accessioned2024-05-28T06:41:36Z
dc.date.available2024-05-28T06:41:36Z
dc.date.issued2022
dc.date.submitted2023-2-8
dc.descriptionVolume 26, Special Issue 1, 2022 Page(1-7)en_US
dc.description.abstractThe utilization of varying and non-uniform platforms by Private Tahfiz Institutions (PTIs) in Malaysia has resulted to non-integrated marketing of products. Hence, tapers off and hampers PTIs’ efforts to generate their own income through entrepreneurial activities, since consumers are not able to access product information effectively. This paper discusses PTIs product marketing concept, succeeded by the proposal to develop an integrated marketing portal as a ‘one stop center’ for PTIs products, followed by the introduction of P-MyTahfiz portal as an integrated digital marketing platform for tahfizpreneurship products in Malaysia. Semi structured interviews were carried out to 6 informants of the study comprised of selected entrepreneurs or administrators or founders of Private Tahfiz Institutions (PTIs) who execute entrepreneurial activities in Malaysia by means of purposive sampling and analyzed via content analysis. The study’s findings revealed that marketing of PTIs products/services is not integrated considering each PTIs utilizes a private marketing platform that negatively affects consumers’ experience, making it hard for them to access products/services more effectively and efficiently.en_US
dc.identifier.citationAnas N., Ramlan A N M., Turiman N F I., Saleh M H., Zulkipli S N., Noor M S M., Yaacob Z., Ghazali Z M. (2022). Integrated tahfizpreneurship digital marketing platform: proposed in Malaysia. International Journal of Entrepreneurship, 26(S1), 1-7en_US
dc.identifier.epage7
dc.identifier.issn1099-9264
dc.identifier.issue1
dc.identifier.spage1
dc.identifier.urihttps://www.proquest.com/docview/2608165606/fulltextPDF/92DEE619D94A2APQ/1?accountid=33993
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/7594
dc.identifier.volume26
dc.language.isoenen_US
dc.publisherJordan Whitney Enterprises, Incen_US
dc.relation.ispartofInternational Journal of Entrepreneurshipen_US
dc.subjectIntegrated, Tahfizpreneurship, Marketing Platform, Malaysiaen_US
dc.titleIntergrated Tahfizpreneurship Digital Marketing Platform: Proposed In Malaysiaen_US
dc.typeArticleen_US
dspace.entity.typePublication

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Integrated Tahfizpreneurship Digital Marketing Platform Proposed in Malaysia.pdf
Size:
694.37 KB
Format:
Adobe Portable Document Format
Download

Collections

Other Publications