Persepsi Pelancong Arab Dan Pihak Penyedia Perkhidmatan Tereadap Penggunaan Bahasa Arab Dalam Penyampaian Maklumat Dan Informasi Di Lapangan Terbang Antarabangsa Kuala Lumpur

The Studies of Arabic language and its usage in specific and authentic context have emerged a long time ago among its native speakers as well as among its non native speakers. However studies have not yet been carried out on the usage of Arabic in its specific context especially in the air port area out side of Arab countries. Thus, the usage of Arabic language at the KLIA as a medium of conveying information has triggered a new dimension as the only one of its kind of services offered. It also arises a question, does it achieve its objectives and how positive is the perception on the services provided as perceived by the users as well as the officers in charged at the air port. This study clearly showed positive perception among the users and officers in charged towards the usage of Arabic at the air port of KLIA. The good infrastructure and facilities, the capabilities and skills of the staff as well as the quality of the services provided are among the key factors that have brought up the emergence of this positive perception among them. However, there are rooms for improvement, need to be taken into account by related authorities seriously, especially in terms of providing enough and sufficient Arabic printed materials, sinages and electronic boards, and improving the language skills and capabilities among their staff. It is obviously found in this study that this kind of services offered by the KLIA has given good impact and positive perception am