Publication:
Educating Film Audience Through Social Cognitive Theory Reciprocal Model

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dc.contributor.authorSiti Rugayah Tibeken_US
dc.contributor.authorRosmawati Mohd. Rasiten_US
dc.contributor.authorSalasiah Hanin Hamjahen_US
dc.contributor.authorFariza Md. Shamen_US
dc.contributor.authorMuhamad Faisal Ashaarien_US
dc.contributor.authorMuhammad Adib Samsudinen_US
dc.contributor.author‘Adawiyah Ismailen_US
dc.date.accessioned2024-05-28T04:48:11Z
dc.date.available2024-05-28T04:48:11Z
dc.date.issued2015
dc.descriptionProcedia - Social and Behavioral Sciences 174 ( 2015 ) 1234 – 1241en_US
dc.description.abstractThe aim of this research is to determine the relationship between the reciprocal model factor of the Social Cognitive Theory and the level of film exposure among the audience. 1028 respondents from among adolescent film audience are selected through stratified random sampling. This research employs a cross-sectional survey method through the distribution of questionnaires as research instrument. The data obtained is analysed by using Pearson Correlation test and Multiple Regression test. Research results find that there exists a significant relation between independent and dependent variables. Further, personal and envioronment factors are significant predictive factors of film exposure among the audience.en_US
dc.identifier.doi10.1016/j.sbspro.2015.01.742
dc.identifier.epage1241
dc.identifier.issn1877-0428
dc.identifier.other1865-7
dc.identifier.spage1234
dc.identifier.urihttps://reader.elsevier.com/reader/sd/pii/S1877042815007946?token=8BFF8555704C09563D087C2306638443EE27586D4B37C0B702400480CD9922B133EF7AF90E43A395DFE671B48CDA093D&originRegion=eu-west-1&originCreation=20210523083725
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/6187
dc.identifier.volume174
dc.language.isoen_USen_US
dc.publisherElsevier Ltden_US
dc.relation.ispartofProcedia - Social and Behavioral Sciencesen_US
dc.subjectFilm audience,en_US
dc.subjectinfluence,en_US
dc.subjectReciprocal model,en_US
dc.subjectSocial Cognitive Theory,en_US
dc.subjectprosocial behaviouren_US
dc.titleEducating Film Audience Through Social Cognitive Theory Reciprocal Modelen_US
dc.typeArticleen_US
dspace.entity.typePublication

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