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Effects of nutritional health consciousness on consumer's goat milk consumption

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dc.contributor.affiliationsFaculty of Medicine and Health Sciences
dc.contributor.affiliationsUniversiti Sains Islam Malaysia (USIM)
dc.contributor.authorLee-Chang L.en_US
dc.contributor.authorRahman H.A.en_US
dc.contributor.authorRahman Z.A.en_US
dc.contributor.authorShamsir M.en_US
dc.contributor.authorAris M.en_US
dc.contributor.authorKok-Siew H.en_US
dc.contributor.authorRani M.D.M.en_US
dc.date.accessioned2024-05-28T08:42:11Z
dc.date.available2024-05-28T08:42:11Z
dc.date.issued2016
dc.description.abstractFood is a basic physiological need for survival, while nutrition and health are synonymous the sense of well-being. In Malaysia, generally food availability and variety is abundance due to our multicultural nature. Nonetheless, it is essential for consumers to make conscious decision on food choices and consumption in order to contribute to good health. Goat milk is one among the healthy natural products although its functional and nutritional value is less disseminated across the consumers. A cross sectional study was conducted to analyze the relationship between consumer attitude, social influence and self-efficacy on their intention to consume goat milk with the mediation effect of nutritional value. The study followed the application of PLS SEM to analyze the data. The findings clearly show the association between consumer attitude, social influence and self-efficacy on consumer's goat milk consumption. The partial mediation effect of nutritional health consciousness also indicates that consumers to a certain extend consider the benefits and nutritional value of the goat milk in their readiness to consume goat milk. The study extends better insight on goat milk consumption with support of theory of planned behaviour and with due consideration to benefits and nutritional value of the goat milk. � Serials Publications.en_US
dc.description.natureFinalen_US
dc.identifier.citationMan In India, 96 (11) : 4523-4537en_US
dc.identifier.epage4537
dc.identifier.issn251569
dc.identifier.issue11
dc.identifier.scopus2-s2.0-85009250587
dc.identifier.spage4523
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85009250587&partnerID=40&md5=308d8458d10c5031698ec9a7e34d5a87
dc.identifier.urihttps://serialsjournals.com/abstract/90278_ch_30_-_nfct-imb-000058_lim.pdf
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/9314
dc.identifier.volume96
dc.languageEnglish
dc.language.isoen_USen_US
dc.publisherSerials Publicationsen_US
dc.relation.ispartofMan in Indiaen_US
dc.sourceScopus
dc.subjectConsumer attitudeen_US
dc.subjectGoat milken_US
dc.subjectNutritionen_US
dc.subjectSelf-efficacyen_US
dc.subjectSocial influenceen_US
dc.titleEffects of nutritional health consciousness on consumer's goat milk consumptionen_US
dc.typeArticleen_US
dspace.entity.typePublication

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