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Political Communication and Election Campaigning on Facebook During the 15th Selangor State Legislative Assembly General Election

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dc.contributor.authorKhadijah binti Ishaken_US
dc.contributor.authorMohd Faizal bin Kasmanien_US
dc.date.accessioned2024-05-30T03:33:49Z
dc.date.available2024-05-30T03:33:49Z
dc.date.issued2024
dc.descriptionE-Proceeding Postgraduate Research Conference (PRC2023) : “Sustainable Education & Human Well-Being”/ editors: Roslee Ahmad , Khadijah Muda, Md Yousuf Ali, Ihab Ahmed Ra’uf Awais, Abdul Rashid Abdul Aziz, Ainul Mardhiah Mokhtar, Nurun Najihah Musa, Puteri Nazirah Amran, Fatin Muti’ah Mohamed Ishak Organized by: Faculty of Leadership and Managementen_US
dc.description.abstractIn every election, political parties and candidates need to convince their voters to elect for them. Facebook has become one of the most popular social media platforms that being used in Malaysia election campaigns. This platform had a wide range of user, easy to access, and provide the facility for the election candidates and political party to connect directly with their voters. It tackled the expectation and issues raised. This study focuses further into this area by reviewing the usage of Facebook of selected candidates in election campaign during the 15th Selangor State Legislative Assembly General Election. Varieties, characteristics, issues highlighted, and viewpoints of prominent candidates’ Facebook posts during the campaign were investigated. Content analysis of the selected candidates’ Facebook posts showed that the candidates had strategically and dynamically used Facebook as a medium to create and sustain a positive feedback. The findings hope to further comprehend the relevancy of Facebook as one of social media platform in politics. The outpouring of political participating through Facebook in Selangor election perceived a trend of more consistent social media tool usage as a part of Malaysia politics political strategiesen_US
dc.identifier.citationKhadijah Ishak, & Mohd Faizal Kasmani. (2024). Political Communication and Election Campaigning on Facebook During the 15th Selangor State Legislative Assembly General Election. E-Proceeding Postgraduate Research Conference , 107–110. https://fkp.usim.edu.my/wp-content/uploads/2024/02/LATEST-PROCEEDING-PRC-2023_compressed.pdfen_US
dc.identifier.epage103
dc.identifier.isbn978-629-7636-27-6
dc.identifier.spage102
dc.identifier.urihttps://fkp.usim.edu.my/wp-content/uploads/2024/02/LATEST-PROCEEDING-PRC-2023_compressed.pdf
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/16336
dc.language.isoen_USen_US
dc.publisherFaculty of Leadership and Managementen_US
dc.relation.conferencePostgraduate Research Conference (PRC2023)en_US
dc.subjectpolitical communication; Facebook; election campaign; Selangor State Electionen_US
dc.titlePolitical Communication and Election Campaigning on Facebook During the 15th Selangor State Legislative Assembly General Electionen_US
dc.title.alternativeKomunikasi Politik dan Kempen Pilihan Raya Melalui Facebook Semasa Pilihan Raya Umum Dewan Undangan Negeri Selangor ke-15en_US
dc.typeArticleen_US
dspace.entity.typePublication

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