Publication: Majpadu: Bracing For The Future
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Date
2021
Journal Title
Journal ISSN
Volume Title
Publisher
SAGE
Abstract
Majpadu Bricks Sdn. Bhd. was a Malaysian company incorporated in 1996. Majpadu’s business was in manufacturing and supplying compressed clay bricks, known as dry pressed earth brick (DPEB), a type of bricks manufactured using high-density compression technology. Unlike other bricks that were widely available in the market (also known as ordinary baked bricks), Majpadu’s bricks were not ‘fired’ in kilns; as such, DPEB was claimed to be more eco-friendly, cooler in temperature and yet very durable. Majpadu’s expertise was within the engineering process as well as the technical knowledge of DPEB. Apart from its main business, it also offered consultancy services to the industry. Over the years, Majpadu saw the company face several internal and external circumstances that affected its bottom line. By early 2017, the situation had become more serious, forcing Mr Zaki Hayat, the Managing Director of Majpadu, to implement a strategy to tackle the problems faced by the company.
Description
Keywords
Construction industry, compressed clay brick technology, dry pressed earth brick technology, entrepreneurship, organization life cycle, strategic management
Citation
Adham, K. A., Muhamad, N. S., Said, M. F., Nasir, N. M., & Muhamad, N. S. (2021). Majpadu: Bracing for the Future. Asian Journal of Management Cases. https://doi.org/10.1177/09728201211040150