Publication:
The Effect Of Price Discount And Free Gift On Online Entrepreneurs' Business Performance In Social Commerce

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dc.contributor.authorNor Asiah Yaakuben_US
dc.contributor.authorKhalil Md Noren_US
dc.contributor.authorAhmad Jusohen_US
dc.date.accessioned2024-05-28T04:20:56Z
dc.date.available2024-05-28T04:20:56Z
dc.date.issued2021
dc.date.submitted2022-2-14
dc.descriptionVolume: 3 No: 3 (pp.:29-42)en_US
dc.description.abstractMarketing is one of the two main activities in social commerce (s-commerce) where this type of e-commerce is dominated by sole entrepreneurs. Marketing requires a large allocation of cost while financial resources of the online entrepreneurs are limited. Thus, they need to focus on the most effective marketing strategy. Studies pertaining to the effect of marketing tools for online entrepreneurs’ business performance in s-commerce are rather limited. As such, this study assessed the relationships between marketing tools (price discount and free gift) and online entrepreneurs’ business performance in the s-commerce platform. The findings of this study may serve as guideline for online entrepreneurs, apart from adding to the body of knowledge in the fields of entrepreneurship, marketing, and s-commerce.en_US
dc.identifier.citationYAAKUB, Nor Asiah; MD NOR, Khalil; JUSOH, Ahmad. THE EFFECT OF PRICE DISCOUNT AND FREE GIFT ON ONLINE ENTREPRENEURS’ BUSINESS PERFORMANCE IN SOCIAL COMMERCE. International Journal of Business and Economy, [S.l.], v. 3, n. 3, p. 29-42, sep. 2021. ISSN 2682-8359. Available at: <https://myjms.mohe.gov.my/index.php/ijbec/article/view/15261>en_US
dc.identifier.epage42
dc.identifier.issn2682-8359
dc.identifier.issue3
dc.identifier.spage29
dc.identifier.urihttps://myjms.mohe.gov.my/index.php/ijbec/article/view/15261
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/5221
dc.identifier.volume3
dc.language.isoen_USen_US
dc.publisherAcademia Industry Networks (ACINET)en_US
dc.relation.ispartofInternational Journal of Business and Economyen_US
dc.subjectPrice discount, free gift, online entrepreneur and s-commerce.en_US
dc.titleThe Effect Of Price Discount And Free Gift On Online Entrepreneurs' Business Performance In Social Commerceen_US
dc.typeArticleen_US
dspace.entity.typePublication

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