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A Review of Halal Tourism Marketing Strategies During The COVID-19 Pandemic

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dc.contributor.authorIntan Fatimah Anwaren_US
dc.contributor.authorYuslina Yusoffen_US
dc.contributor.authorMahdhir Abdullahen_US
dc.contributor.authorSiti Nurulhuda Nordinen_US
dc.contributor.authorNorasikin Salikinen_US
dc.date.accessioned2024-05-30T08:30:07Z
dc.date.available2024-05-30T08:30:07Z
dc.date.issued2021-08-23
dc.description3rd INTERNATIONAL HALAL MANAGEMENT CONFERENCE (3rd IHMC 2021) “Sustainability and Empowerment of Halal Industry in The Midst of COVID19-Pandemic” Date: 23rd – 24th August 2021, Malaysia eISBN: 978-967-440-956-2 Organised by : Faculty of Economy and Muamalat, USIM Page:127-130en_US
dc.description.abstractThis article review is intended to examine marketing strategies from several publications published concerning the impact of the COVID-19 pandemic on the Halal tourism industry. A search in the database of Mendeley using a search string [“Halal tourism” AND “COVID-19”] conducted in June 2021 resulted in fourteen documents. These documents were then filtered in terms of the years of publication, the subject areas, type of document, category of access, and written in English. These papers were published in the areas related to Islamic Economics, Business, Marketing and Halal industry from 2020 to 2021 resulted in six relevant documents. Only relevant documents were selected for further analysis after the documents were reviewed for eligibility by looking at the abstracts and findings. The findings suggested marketing strategies as the key factors to be applied during the COVID-19 pandemic to ensure the sustainability and continuity of halal tourism. COVID-19 pandemic has disrupted the tourism industry globally. This review article investigates the segmentation, target market, and positioning (STP) and 7P’s marketing strategies for the Halal tourism industry during the COVID-19 pandemic.en_US
dc.identifier.epage130
dc.identifier.isbneISBN: 978-967-440-956-2
dc.identifier.spage127
dc.identifier.urihttps://fem.usim.edu.my/ihmc2021-proceeding/
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/17932
dc.language.isoen_USen_US
dc.publisherUniversiti Sains Islam Malaysiaen_US
dc.relation.conferencee-Proceedings of the 3rd International Halal Management Conference 2021 (3rd IHMC 2021)en_US
dc.subjectHalal tourism; Halal industry; COVID-19 pandemic; Marketing strategies, marketing mix; STPen_US
dc.titleA Review of Halal Tourism Marketing Strategies During The COVID-19 Pandemicen_US
dc.typeArticleen_US
dspace.entity.typePublication

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