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Social Media and Youth Well-Being on Consumer Behavior Decision-Making

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dc.contributor.authorAnita Ismailen_US
dc.contributor.authorFarah Laili Muda @ Ismailen_US
dc.contributor.authorSharbani Harunen_US
dc.date.accessioned2024-05-30T07:02:25Z
dc.date.available2024-05-30T07:02:25Z
dc.date.issued2021-07
dc.descriptionPage : 127-133en_US
dc.description.abstractSocial media platforms are growing increasingly common and popular among Malaysia's youth. Social media has an impact on consumer decision-making in Malaysia. There is much dispute and polarisation on the effects of online social technologies on youth well-being and consumer behaviour. The goal of this research is to give a detailed examination and synthesis of existing empirical studies on this topic, showing both the positive and negative effects of social media technology on young people. This review revealed contradictory findings while also emphasising the scarcity of reliable causal studies on the influence of social media on young wellbeing on consumer behaviour decision-making. Consumers demand knowledge in order to make quick and informed purchasing decisions, and social media has made this information easily accessible to them. Consumers can also express themselves through social media, allowing their voice to reach businesses and brands from which they generally buy. The study makes a number of recommendations to businesses and social media platforms on how to maximise the benefits of social media for consumers in a variety of ways, as well as to consumers on how to increase their social media presence. While online technologies are rapidly being used for social well-being, more research is required to ensure that they are successfully designed to foster young people's support.
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/17058
dc.language.isoenen_US
dc.publisherUniversiti Sains Islam Malaysiaen_US
dc.relation.conferenceE-PROCEEDINGS THE 9TH INTERNATIONAL ISLAMIC ECONOMIC SYSTEM CONFERENCE (I-iECONS 2021)en_US
dc.titleSocial Media and Youth Well-Being on Consumer Behavior Decision-Makingen_US
dc.title.alternativeI-iECONS 2021 - Theme 2; Business Managementen_US
dc.typeArticleen_US
dspace.entity.typePublication

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2021 I-iECONS