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Measuring customer satisfaction on the cleanliness of food premises using fuzzy conjoint analysis: A pilot test

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dc.contributor.authorSook Yee Limen_US
dc.contributor.authorUmmilia Balqis Harunen_US
dc.contributor.authorAbdul Rahman Gobilen_US
dc.contributor.authorNoor Afiqah Mustafaen_US
dc.contributor.authorNur Azwanis Zahiden_US
dc.contributor.authorSyafinaz Amin-Nordinen_US
dc.contributor.authorUmi Kalsom Md. Ariffinen_US
dc.contributor.authorTengku Zetty Maztura Tengku Jamaluddinen_US
dc.contributor.authorNurul Azmawati Binti Mohamed @ Abd Azizen_US
dc.contributor.authorNor Afiah Mohd Zulkeflien_US
dc.contributor.authorShamarina Shohaimien_US
dc.date.accessioned2024-05-27T14:39:59Z
dc.date.available2024-05-27T14:39:59Z
dc.date.issued2021
dc.date.submitted2021-11-1
dc.description.abstractDetermining the level of customer satisfaction in cleanliness regarding a product or service is a significant aspect of businesses. However, the availability of feedback tools for consumers to evaluate the cleanliness of a restaurant is a crucial issue as several aspects of cleanliness need to be evaluated collectively. To overcome this issue, this study designed a survey instrument based on the standard form used for grading the food premises and transformed it into a seven Likert scale questionnaire and consists of seven questions. This study employed fuzzy conjoint analysis to measure the level of satisfaction in cleanliness in food premises. This pilot study recruited 30 students in Universiti Teknologi MARA (UiTM) Seremban 3. The student’s perception was represented by the scores calculated based on their degree of similarities and corresponding levels of satisfaction, whereby, only scores with the highest degree of similarity were selected. Furthermore, this study identified the aspects of hygiene that assessed based on the customers’ satisfaction upon visiting the premises. The results indicated that the fuzzy conjoint analysis produced a similar outcome as the statistical mean, thus, was useful for the evaluation of customer satisfaction on the cleanliness of food premises.en_US
dc.identifier.doi10.1371/journal.pone.0256896
dc.identifier.epage13
dc.identifier.issn1932-6203
dc.identifier.issue9
dc.identifier.other900-45
dc.identifier.spage1
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/3561
dc.identifier.volume16
dc.language.isoenen_US
dc.publisherPublic Library of Scienceen_US
dc.relation.ispartofPLoS ONEen_US
dc.titleMeasuring customer satisfaction on the cleanliness of food premises using fuzzy conjoint analysis: A pilot testen_US
dc.typeArticleen_US
dspace.entity.typePublication

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