Publication: Social Commerce Success Factors Reviews On Customer-to-customer Dimension
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Date
2022
Authors
Nor Asiah Binti Yaakub
Khalil Md Nor
Ahmad Jusoh
Journal Title
Journal ISSN
Volume Title
Publisher
Scientific Journal of Innovation and Social Science
Abstract
In line with the rapid progress of social commerce (s-commerce), studies along this line appear to be progressing. However, most studies seem to concentrate on certain areas of s-commerce, while omitting several other crucial aspects. Although the concept of performance has garnered much attention from researchers within the field of s-commerce, elements related to customer-to-customer (C2C) success have been largely disregarded. As s-commerce is in its maturity phase, more attention should be paid to this domain. A systematic literature review (SLR) was conducted to identify the gaps in s-commerce success factors within the context of C2C. We found that, studies on C2C s-commerce suceess factors are still not comprehensive and we believe some variables fromthe offline business context may be relevant to be included in the s-commerce success model. We propose a model for C2C s-commerce success is proposed in this study. This study will contribute to the literature of C2C and s-commerce disciplines
Description
Volume: 2 Issue: 2 December 2022 Page(69-92)
Keywords
s-commerce, customer-to-customer, entrepreneurs, performance, systematic literature review1This paper is derived from thesis.2Faculty of Economics & Muamalat, Universiti SainsIslam Malaysia (ORCID ID: 0000-0001-2345-6789), Email:norasiah@usim.edu.my3Azman Hashim International Business School, Universiti Teknology Malaysia4Azman Hashim International Business School, Universiti Teknology Malaysia