Publication: Towards A Muslim Friendly Destination: Innovation Implementation In Kampungstay Desa Murni, Pahang
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Date
2022
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Fakulti Ekonomi dan Muamalat, Universiti Sains Islam Malaysia
Abstract
A Muslim-friendly destination is not only a great attraction for Muslim tourists but also a popular destination for tourists from different religions that keen to explore the uniqueness of Islam. The growing interest among tourists offered an opportunity to change the current scene of the tourism industry in Malaysia, especially for the homestay program, a door to cultural tourism products. Indeed, the Muslim-friendly destination concept has contributed to the income generation of the tourism industry in Malaysia. However, the challenging environment has forced businesses to innovate in order to remain globally competitive in line with the development of the homestay program. Interestingly, the literature review analysis revealed that innovation is pivotal in the development of homestay program. Therefore, this study highlights the innovation implementation in homestay program that directly contribute to the concept of Muslim-friendly homestay. An in-depth interview conducted with the selected homestay coordinator uncover that the innovation includes three elements, namely privacy and safety, facility and environment, and cleanliness and comfort. This outcome is beneficial to the industry stakeholders as it serves as a benchmark for them in planning the strategies for homestay program development. Moreover, the Muslim-friendly homestay concept in Malaysia has contributed greatly to the growth of cultural tourism. It can be concluded that the implementation of the innovation is mutually beneficial, i.e., for Muslim homestay operators and tourists from Malaysia and around the world.
Description
e-Proceedings of The 10th Islamic Banking, Accounting and Finance International Conference 2022 (iBAF2022): “Future-Proofing for Business Excellence Through Islamic Banking, Accounting and Finance”/ Editors: Norhaziah Nawai, Khairil Faizal Khairi, Suhaila Abdul Hamid, Muhamad Azrin Nazri, Nur Ainna Ramli, Sumaiyah Abd Aziz, Mohd Adha Ibrahim, Syadiyah Abdul Shukor.
13th-14th September 2022 (Virtual Conference)
Organized by: Faculty of Economics and Muamalat, Universiti Sains Islam Malaysia
Keywords
Muslim-friendly destination; innovation; homestay program; rural tourism
Citation
Nawai, N., Khairi, K. F., Abdul Hamid, S., Nazri, M. A., Ramli, N. A., Abd Aziz, S., Ibrahim, M. A., & Abdul Shukor, S. (Eds.). (2022). e-Proceedings of The 10th Islamic Banking, Accounting and Finance International Conference 2022 (iBAF2022) : “Future-Proofing for Business Excellence Through Islamic Banking, Accounting and Finance.” Universiti Sains Islam Malaysia. https://fem.usim.edu.my/ibaf2022-proceeding/