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The Relationship Of Organizational Competition Orientation, Marketing Capability And Customer Networks In Achieving Seller Achievement

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dc.contributor.authorStivenes Tjin Siamen_US
dc.contributor.authorJamal Abdul Nassir Shaarien_US
dc.contributor.authorHeriyadi Heriyadien_US
dc.date.accessioned2024-05-28T06:38:43Z
dc.date.available2024-05-28T06:38:43Z
dc.date.issued2022
dc.date.submitted2023-2-2
dc.descriptionVol. 7 No. 2 (2022) Page (168-175)en_US
dc.description.abstractThis study is to determine the role of organizational competition orientation and its effect on salesperson achievement. The relationship between variables consisting of four constructs namely Organizational Competition Orientation, Marketing Capability, Customer Networking and Salesperson Achievement were analyzed using four hypotheses. The data was processed by Structural Equation Modeling (SEM) with the Amos model. The sample consisted of 200 sales from various fields of distributor companies in West Kalimantan. The results showed that Organizational Competition Orientation had a significant effect on Marketing Capability, Marketing Capability had a significant effect on Customer Networking, Marketing Capability had a significant effect on Salesperson Achievement and Customer Networking had a significant effect on Salesperson Achievement.en_US
dc.identifier.citationSiam, S. T., Shaari, J. A. N., & Heriyadi , H. (2022). The Relationship of Organizational Competition Orientation, Marketing Capability and Customer Networks in Achieving Seller Achievement. European Journal of Business and Management Research, 7(2), 168–175. https://doi.org/10.24018/ejbmr.2022.7.2.1219en_US
dc.identifier.doi10.24018/ejbmr.2022.7.2.1219
dc.identifier.epage175
dc.identifier.issn2507-1076
dc.identifier.issue2
dc.identifier.spage168
dc.identifier.urihttps://www.ejbmr.org/index.php/ejbmr/article/view/1219/730
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/7465
dc.identifier.volume7
dc.language.isoenen_US
dc.publisherEuropean Journal of Business and Management Researchen_US
dc.relation.ispartofEuropean Journal of Business and Management Researchen_US
dc.subjectCustomer Networking, Marketing Capability, Organizational Competition Orientation, Salesperson Achievement.en_US
dc.titleThe Relationship Of Organizational Competition Orientation, Marketing Capability And Customer Networks In Achieving Seller Achievementen_US
dc.typeArticleen_US
dspace.entity.typePublication

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