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Examining the Awareness of Halal Logo and the Confidence Level of Malaysian for Thailand Halal Products

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dc.contributor.authorJamal Abdul Nassir Shaarien_US
dc.contributor.authorMuhammad Khaliqueen_US
dc.contributor.authorMohd Khairul Hisyam Hassanen_US
dc.date.accessioned2024-05-28T04:20:56Z
dc.date.available2024-05-28T04:20:56Z
dc.date.issued2021
dc.date.submitted2022-2-14
dc.descriptionJournal of Legal, Ethical and Regulatory Issues Volume 24, Special Issue 1, 2021en_US
dc.description.abstractHalal industry has a significant contribution to the global food market. Halal consciousness and mindfulness are sharpened in multi-ethnicities, multi-religious and multi-linguistic societies, where Muslim and Non-Muslim coexist. In Malaysia, the constant flow of people as a tourist, commodities, and information from the rest of the world, the interaction zone between Muslim and Non-Muslim has been widening. The main intention of this study was to examine the factors that influence the confidence level of Malaysian customers accepting Thailand halal logo products. To achieve the objective of this study, 500 individuals from the northern part of Malaysia that is Alor Setar, the capital city for the State of Kedah were picked through purposive sampling technique. Data were gathered through a structured survey form. Smart PLS was used to examine the proposed research hypotheses. Results reported marketing and awareness were supported while Thailand's halal logo and devoutness were not supported. This study will be useful for policymakers and future researchers to explore this area in detail.en_US
dc.identifier.epage8
dc.identifier.issn1544-0036
dc.identifier.issue1
dc.identifier.spage1
dc.identifier.urihttps://www.abacademies.org/abstract/examining-the-awareness-of-halal-logo-and-the-confidence-level-of-malaysian-for-thailand-halal-products-12295.html
dc.identifier.urihttps://www.abacademies.org/articles/examining-the-awareness-of-halal-logo-and-the-confidence-level-of-malaysian-for-thailand-halal-products.pdf
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/5219
dc.identifier.volume24
dc.language.isoenen_US
dc.publisherAllied Business Academicsen_US
dc.relation.ispartofJournal of Legal, Ethical and Regulatory Issues (JLERI)en_US
dc.subjectHalal Logo, Devoutness, Awareness, Marketing, Alor Setar, Kedah Malaysiaen_US
dc.titleExamining the Awareness of Halal Logo and the Confidence Level of Malaysian for Thailand Halal Productsen_US
dc.typeArticleen_US
dspace.entity.typePublication

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