Publication: The Perception Of Success In The Halal Market: Developing A Halal Entrepreneurship Success Scale
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Date
2022
Journal Title
Journal ISSN
Volume Title
Publisher
Emerald Publishing Limited.
Abstract
Purpose – The purpose of this paper is to examine how Halal entrepreneurs perceive success and
accordingly develop a novel scale to measure Halal entrepreneurship success.
Design/methodology/approach – A sequential mixed methodology was used to develop the Halal
entrepreneurship success scale (HESS). The qualitative phase began with a literature review to gain
insights into (Halal) entrepreneurship success and identify gaps. Ten respondents were then
interviewed to understand how they perceive success. The scale items were then generated based on
insights from the literature and the interview findings. The quantitative phase was carried out in two
cycles. In the first cycle, a questionnaire was developed and pilot data were collected from a
representative sample of 100 respondents. In the second cycle, the revised scale was tested on 300
respondents to confirm its final items and dimensions. Exploratory factor analysis and confirmatory
factor analysis were used in the quantitative phase.
Findings – The final HESS scale contains 24 items divided into four dimensions: Islamic success (seven
items), economic success (six items), social success (five items) and environmental success (six items).
Originality/value – This scale is perhaps the first to measure entrepreneurial success in its
association with religion. It is expected to be a useful contribution to entrepreneurship theory and the
Halal industry. The paper presents a foundation for future works on how to define the measures of
success of Halal entrepreneurs.
Description
Keywords
Halal Market, Scale development, Halal entrepreneurship success
Citation
Salaheldeen, M., Battour, M., Nazri, M.A., Ahmad Bustamam, U.S. and Hashim, A.J.C.M. (2022), "The perception of success in the halal market: developing a halal entrepreneurship success scale", Journal of Islamic Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JIMA-10-2021-0341