Initiating an Online Reputation Monitoring System with Open Source Analytics Tools

Online reputation is an invaluable asset for modern organizations as it can help in business performance especially in sales and profit. However, if we are not aware of our reputation, it is difficult to maintain it. Thus, social media analytics is a new tool that can provide online reputation monitoring in various ways such as sentiment analysis. As a result, numerous large-scale organizations have implemented Online Reputation Monitoring (ORM) systems. However, this solution is not supposed to be exclusively for high-income organizations, as many organizations regardless sizes and types are now online. This research attempts to propose an affordable and reliable ORM system using combination of open source analytics tools for both novice practitioners and academicians. We also evaluate its prediction accuracy and we discovered that the system provides acceptable predictions (sixty percent accuracy) and demonstrate a tally prediction of major polarity by human annotation. The proposed system can help in supporting business decisions with flexible monitoring strategies especially for organization that want to initiate and administrate ORM themselves at low cost.