Acceptance Model For M-Learning Services: A Case Study At IIUM And USIM

Mobile learning (in-learning) is considered as the next form of e-learnin<g using mobile
technologies to facilitate education for teachers and learners anywhere and anytime.
Engaging the in-learning services in the Malaysian higher education could improve the
availability of education. Students' awareness of such technology is a key for success
acceptance. The study shown the evident that there are two issues that prevail in the
implementation of m-learning in the higher education institutions. These issues are:
disparity with regard to the perceptions of technology between students and the
university, and insufficient knowledge and incorporation of students' acceptance when
deciding on technology investment. This research aims to study the acceptance and use of
m-learning services among IIUM and USIM students. The main objective is to propose a
students' acceptance model of m-learning in the higher education environment. The study
investigates the students' acceptance of behavior intention to use m-learning and its effect
on usage behavior in the higher education environment. It provides the knowledge base
about the current state of students' awareness about m-learning services. Data was
collected from 381 students at two universities in Malaysia using systematic random
sampling techniques. This research employed SPSS analysis techniques to test the
measurement and structural models using a convenience sample of' 381 students. The
study found that both of the environment and the infrastructure are appropriate to diffuse
and Utilize in-learning in the higher education environment. Furthermore. the results
showed that the students have adequate knowledge and awareness to use such technology
in their education environment. The limitations of m-learning for education were well
concerned by students. The students' perspective is very important to investigate the use
behavior of m-learning in the higher education environment. Findings of the study
suggest that the behavior intention to use the m-learning by students in the higher
education environment have positive influence on the use behavior. Consequently, the
availability of' facilitating conditions is an important to influence students' use behavior.
The study suggests several factors as important determinants of' the behavior intention to
use the m-learning in the higher education environment. Specifically, behavior intention
to use appears to be adopted and facilitated by the usefulness of in-learning services, so
more usefulness of' m-learning leads to more acceptances among students in the higher
education.