دور وسائل الإعلام المرئية الفلسطينية في تعزيز مفهوم الوحدة الوطنية من وجهة نظر طلبة الجامعات

This study aims to identify the role of the Palestinian visual media in promoting
the concept of national unity from the university students' point of view and to identify
the differences in the estimates of Palestinian university students due to the variables
(gender, age group, degree, university). The problem of the study lies in the fact that
national unity is a fundamental pillar of any nation, and clear evidence of the people’s
unity with their leadership, and the visual media actively contribute to raising the
national values of society. It also has a significant impact on achieving and
strengthening national unity; therefore, the study came to show this role, especially from
the point of view of Palestinian university students. The study uses the descriptive
analytical approach to meet the study's objectives, and the researcher created a
questionnaire with 30 paragraphs to reflect the perspectives of Palestinian university
students on the contribution of visual media to the concept of national unity. The study
population consists of university students in (Palestine Technical University Kadoorie,
Birzeit University, AL -Najah National University). From a sample of 381 male and
female students, 367 questionnaires were recollected with a retrieval rate of (96.3%).
The study also relied on interviews to collect data, with fifteen interviews conducted
with officials in Palestinian satellite channels, academics at Palestinian universities, and
specialized media professionals.
The study concluded that the sample members' estimates of how much the Palestinian
visual media contributed to forming the public's attitude toward national problems were
(80.87%). Also, the extent of Palestinian university students’ confidence in the
Palestinian visual media’s issues related to national unity came first with a rate of
(85%). The association between Palestinian university students' exposure to Palestinian
visual media and their awareness of the concept of national unity was estimated at
(77.6%). The study also found that there are no statistically significant differences
between the average opinions of the study sample members regarding the role of the
Palestinian visual media in promoting the concept of national unity from the perspective
of university students due to the variables (gender, age group, university, academic
degree).