Factors Influencing Information Seeking Behaviour for Halal Food Products Among Malaysian Muslim Consumers: A Conceptual Framework

In the new global economy, information seeking behavior of halal food products has become a central issue for Muslims. Muslims in Malaysia form two-third of the entire population who makes the significance of consuming halal food products. This paper presents a conceptual framework on the information seeking behavior of Malaysian Muslim consumers while searching for halal food products. This conceptual framework presents the potential factors that might influence the information seeking behavior for halal food products among Malaysian Muslim consumers. This paper assumes that there is a relationship among human information attributes, namely: attitude, habit and awareness of individual and sources of information as factors that may lead to an effective information searching process. This study provides insights into how Malaysian Muslim consumers seek information for a halal food product that offers an effective searching process.