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  1. Home
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  4. INTERNATIONAL ISLAMIC ECONOMIC SYSTEM CONFERENCE (I-iECONS)
  5. 2021 I-iECONS
  6. The Effect of Reputable Companies TV Ads on Consumer Buying Decision of Fast-Moving Consumer Goods: A perspective from the Theory of Planned Behavior
 
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The Effect of Reputable Companies TV Ads on Consumer Buying Decision of Fast-Moving Consumer Goods: A perspective from the Theory of Planned Behavior

Date Issued
2021-07
Author(s)
Mohammad Toufiqur Rahman
Hanim Hj Misbah 
Universiti Sains Islam Malaysia 
Syadiyah Abdul Shukor 
Universiti Sains Islam Malaysia 
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The Effect of Reputable Companies TV Ads on Consumer Buying Decision of Fast-Moving Consumer Goods.pdf

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The Effect of Reputable Companies TV Ads on Consumer Buying Decision of Fast-Moving Consumer Goods: A perspective from the Theory of Planned Behavior
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629.59 KB

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Adobe PDF

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