Cooperative Business Model Canvas: A Conceptual Framework

This article examines the application of an integrated cooperative business model canvas in the context of cooperatives in Malaysia. It aims to address gaps in literature on understanding and analyzing cooperatives' business models. The integrated cooperative business model
canvas combines traditional business model principles with the unique characteristics of cooperatives, providing a holistic understanding of key components, value proposition, customer segments, revenue streams, and resource allocation. The study identifies challenges faced by cooperatives in Malaysia and also identifies opportunities. The integrated cooperative business model canvas is crucial for analyzing and developing effective strategies for cooperatives in Malaysia. It offers a structured approach for understanding the complexities and dynamics of cooperatives, enabling practitioners to make informed decisions and drive sustainable growth. This research contributes to the existing literature by providing a comprehensive framework tailored to the context of cooperatives in Malaysia, offering insights and practical implications for researchers, policymakers, and practitioners in the cooperative sector.