Digital Content Marketing Strategy on the Milenialis.Id Instagram Social Media Account (@Milenialis.Id) for the Period January - February 2023 to Increase Brand Engagement

The study explores the role of social media in managing marketing content in the digital era. It focuses on the effectiveness of Milenialis.id Instagram's digital content
marketing strategy in increasing brand engagement, highlighting the importance of relevant, informative, and entertaining content. The qualitative descriptive data analysis involves three stages: data reduction, presentation, and conclusions. Data collection techniques include interviews with Milenialis.id's CEO, content planner, copywriter, admin, and graphic designer, observations on Instagram from January-August 2023, and data insight documentation from the Instagram account. The study uses Milenialis.id from January-August 2023, utilizing source triangulation techniques for data validity. It covers eight content marketing strategies, including goal setting, target market mapping, content creation, distribution, reinforcement, and evaluation.