Corporate Social Responsibility Strategy In Improving CV. Gasela in the Ciamis Commuity 2020-2023

Corporate Social Responsibility (CSR) ia an obligation that must be fulfilled by the company to various parties who have interest in the company. Such is the case with CV. Gasela is one of the companies that implement CSR programs as a form of social responsibility to the community. This study aims to explain how thw implementation of Corporate Social Responsibility (CSR) strategies implemented by CV. Gasela in 2020-2023 as an effort to improve its image, as well as find out what types of CSR programs are on CV. Gasela. The method used in this study is a qualitative descriptive method with a post-positivistic paradigm and data validity test used through source triangulation techniques. The results of this study show that the implementation of Corporate Social Responsibility (CSR) CV. Gasela has a positive
impact on people's lives. Community is a key element of Corporate Social Responsibility programs that can help create social, economic, and environmental balance. Therefore, the implementation of Corporate Social Responsibility (CSR) helps companies adapt to the surrounding environment and improve the company's image, so that people become more familiar with the company.