Dynamics of Digitalization and Convergence of Media Industry (Case Study on Vision+ Application on MNC Group)

This research will discuss the convergence phenomenon in the Vison+ application at MNC Group. Media convergence is a hot topic of discussion in media studies after
seeing that the conventional media industry is increasingly moving to digital. Convergence is part of merging or unifying computing, communication, and content, commonly called 3C. Now, the 3C process extends to media production, distribution, and consumption processes, giving birth to the 3 M concept, which is multimedia, multichannel, and multiplatform. This research is essential to carry out considering that conventional media is increasingly being abandoned and dying slowly, while new media with a convergence strategy is developing increasingly. Convergence research that looks at it from a multiplatform perspective still needs to be carried out. This research can enrich media convergence studies. The research aims to elaborate on the 3C and 3M concepts in the case of the Vison+ application at MNC Group. The research approach is qualitative, while the research method is a case study. The results showed the media convergence process on MNC Group's Vision+ application developed progressively, demonstrating convergence levels such as ownership convergence, tactical convergence, structural convergence, and storytelling convergence. MNC Group's potential in the transfer of conventional media to digital through the Vision+ application, including trends and expanding public needs for digital-based entertainment material, a big and diversified content that is an advantage for Vision+ to excel over its competitors.