Publication: Factors Affecting Customer Satisfaction With Mobile Food Delivery Applications (mfdas) Among Muslims In Malaysia
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Date
2024
Journal Title
Journal ISSN
Volume Title
Publisher
Universal Publishers - Boca Raton, Florida, USA
Abstract
Purpose: Modern eating habits have changed, resulting in a brisk market for Mobile Food Delivery Apps (MFDAs). The increasing popularity of MFDAs in Malaysia raises questions about their impact on customer satisfaction, particularly in a Muslim-majority country like Malaysia. While Muslims have a sizable purchasing power, addressing and satisfying their needs can help businesses thrive in this market. This study therefore aims to examine the factors that influence Muslim consumers’ satisfaction with MFDAs in Malaysia.
Design/methodology/approach: Data were collected via an online survey from a convenience sample of 176 Malaysian Muslim customers who had used MFDAs. To test the hypotheses, a multiple regression analysis was conducted.
Findings: The results of the study indicate that perceived price, perceived enjoyment, and convenience are the factors that influence customer satisfaction, while application quality and service quality do not.
Research limitations/implications: The study’s small sample size of 176 responses and its focus on Muslims may limit its representation of the population, as cultural differences and technology acceptance may affect other ethnicities and religions.
Practical implications: This study recommends that MFDA developers, restaurateurs, and mobile payment providers better understand customer satisfaction with MFDAs through attractive pricing offers and app usability and convenience, while supporting the online food delivery industry.
Originality/value: This study utilizes the European customer satisfaction framework model (ECSFM) in explaining customer satisfaction towards MFDAs among Malaysian Muslim consumers.
Description
Global Business and Management Research: An International Journal, Volume 16 Issue 3 Page (407–426)
Keywords
Mobile Food Delivery Applications, Satisfaction, Muslims, Malaysians
Citation
Wan Rasyidah Wan Nawang, Muhammad Solehin Roslan & Nur Aqilah Hazirah Binti Mohd Anim Factors Affecting Customer Satisfaction with Mobile Food Delivery Applications (MFDAS) Among Muslims in Malaysia. (2024). Global Business and Management Research: An International Journal, 16(3), 407–426.