Publication: Advertising Ethics: A Quranic Perspective
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Date
2014
Journal Title
Journal ISSN
Volume Title
Publisher
International Journal of Liberal Arts and Social Science
Abstract
Advertising is one of the most important aspects in the business world. It can be a breaking point to determine the profitability of the company. This industry has a very significant impact not only on individual companies but also on the GDP of a country due to the aggregate amount of revenue generated yearly. most of current researches focus on the issue of unethical advertising and their impacts on the society. Rarely can bee seen researches which focus from a theological perspective of advertising. This article provides a thorough insight on a Quranic persepctive on advertising.
Description
Volume: 2 No: 5 (page: 77-82)
Keywords
Advertising Ethics, Quran, Theological Persepctive, Unethical Advertising