Please use this identifier to cite or link to this item: https://oarep.usim.edu.my/jspui/handle/123456789/6875
Title: Conceptual Framework On Purchase Behavior Of Halal Nutraceutical Products
Authors: Siti Nurunnajwa Shamsudin 
Elistina Abu Bakar 
Nuradli Ridzwan Shah Mohd Dali 
Keywords: Halal, Nutraceutical Products, Conceptual Paper
Issue Date: 15-Oct-2020
Publisher: Universiti Sains Islam Malaysia
Conference: E-Proceeding : Seminar Antarabangsa Islam Dan Sains (SAIS 2020) 
Abstract: 
Nowadays, nutraceutical products have gained popularity among the consumers as they claimed the products are good for health benefits. The usage of nutraceutical products is common among Malaysians. Previous research discussed three main factors, which are attitude, subjective norms, perceived behavioral control in explaining consumers’ intention to purchase nutraceutical products. In addition, religiosity and halal logo could be considered as an important variable influencing the purchase behavior of halal nutraceutical products. This paper aims to propose a conceptual framework for nutraceutical product purchase intention with integration of the Theory of Planned Behavior (TPB), religiosity and halal logo as the determinants. Further empirical studies can be carried out to test the relationship between the factors and uncover other factors that can help in enhancing the purchase behavior of halal nutraceutical products.
Description: 
3 rd INTERNATIONAL SEMINAR ON ISLAM AND SCIENCE 2020 (SAIS 2020)
COVID-19: IMPLICATION, IMPACT AND SOLUTION
Date: 15 October 2020
Organized by: Persatuan Kakitangan Akademik USIM (PKAUSIM)
In Collaboration with: International Halal and Fatwa Centre (iFFAH) &
Fakulti Syariah dan Undang-Undang (FSU)
URI: https://oarep.usim.edu.my/jspui/handle/123456789/6875
ISBN: eISBN : 9789674408367
Appears in Collections:2020 [SAIS]

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