Mona Fairuz RamliMuhammad Aizat Md SinAhmad Shabudin AriffinDarhami Astuti2024-05-302024-05-302023Ramli, M. F. ., Md Sin, M. A. ., Ariffin, A. S., & Darhami Astuti. (2023). Empirical Study of Giving Waqf Behaviour Among Malaysian Muslim Entrepreneurs. I-IECONS E-Proceedings, 10(1), 862–878. https://doi.org/10.33102/iiecons.v10i1.982805-474110.33102/iiecons.v10i1.98https://epiiecons.usim.edu.my/index.php/eproceeding/article/view/98https://oarep.usim.edu.my/handle/123456789/1716210th INTERNATIONAL ISLAMIC ECONOMIC SYSTEM CONFERENCE 2023 (I-iECONS 2023) : “Sustainable Development through Innovative Economic Transformation” /Editors : Amalina Mursidi, Agoos Munalis Tahir, Suhaida Herni Suffarruddin, Norfhadzilawati Rahim, Murad Ali Ahmad Al-Zaqeba, Muhammad Iqmal Hisham Kamaruddin Conference Dates: August 14 2023 | Conference Location: Millennium Makkah Al Naseem Hotel Mecca Saudi Arabia Organized by Faculty of Economics and MuamalatThis study intends to develop a conceptual structural equation model theoretical paradigm. The present study investigates the role of perceived Ihsan, awareness and Islamic religiosity on cash waqf contribution. This study contributes to current Islamic marketing literature in understanding Islamic value in Marketing literature in giving behaviour.The survey method using sole proprietor Muslim entrepreneur respondents was exploited for data collection. A total sample of 285 completed questionnaires was analysed. Exploratory factor analysis findings show that the constructs have high construct validity. To evaluate the suggested study framework, structural equation modeling (SEM) utilizing path analysis SMART PLS 3.0 was also carried out. A substantial correlation between perceived Ihsan, awareness, and Islamic religiosity and cash waqf contribution is revealed by the model testing results.The findings imply that Muslims' perceptions of religion and the idea of equality have a substantial impact on their sense of religiosity, which in turn promotes the generous giving behavior of waqf. Discussion also includes the findings' implications andideas for additional study.Two new constructs—perceived Ihsanand Islamic religiosity—are introduced in the study. The current study specifically offers novel insights into Islamic charitable giving of cash waqf behaviorsen-UScash waqf, awareness, perceived Ihsan, Islamic religiosityArticle862878