Norhayati Rafida Abdul RahimIsmail AbdullahNoor Azrina YahyaMuhammad Nizam AwangSiti Zubaidah MuhammadSafiyyah Ahmad SabriNorfaizah Nadhrah Ahmad2024-05-292024-05-2920222023-2-71759-083310.1108/JIMA-11-2019-0245https://www.emerald.com/insight/content/doi/10.1108/JIMA-11-2019-0245/full/htmlhttps://www.scopus.com/record/display.uri?eid=2-s2.0-85097025378&origin=resultslist&sort=plf-f&src=s&sid=3f1868111a303d5a05d758a34d75371e&sot=b&sdt=b&s=TITLE-ABS-KEY%28Negotiation+Of+Needs+Towards+Halal+Talents+Sustainability%29&sl=151&sessionSearchId=3f1868111a303d5a05d758a34d75371ehttps://oarep.usim.edu.my/handle/123456789/10763Purpose – This study aims to identify the negotiation parameters of needs for Halal talents in Malaysia and proffer solutions on the sustainability of halal talents in Malaysia. Design/methodology/approach – A focus group discussion was performed among seven Halal talents from the industries of various schemes. Using the theory of inventive problem solving (TRIZ) analysis approach, a functional model, as well as causes and effect analysis, is generated by the participants. The model is translated into a contradiction matrix to obtain the necessary solutions in developing a sustainable framework for Halal Talents in Malaysia. Findings – The cause-and-effect analysis reveals that poor career path, lack of training and poor salary structure are experienced by the participants. Research limitations/implications – Having had vast categories of halal industries, this research focuses on nine schemes under halal certification JAKIM which excludes banking and tourism. Practical implications – It is suggested that the implementation of mutual benefits should be in place to enhance positivism among Halal talents in the near future.en-USSustainability, Needs, Negotiation, Halal, TRIZ, TalentsArticle2044131