Ibnu AlifAzrabBudi Dwi Arifianto2024-09-112024-09-112024Muhammad Raqib Mohd Sofian, Siti Suriani Othman, Safiyyah Sabri, Osama Kanaker, & Ihab Ahmed Ra’uf Awais (Eds.). (2024). In 4th International Conference on Islam, Media and Communication (ICIMac 2024) (pp. 1–501).e-ISBN : 9789672614722https://oarep.usim.edu.my/handle/123456789/22844E-Proceeding of 4th International Conference on Islam, Media and Communication (ICIMac 2024): “Communication & Digitisation in Madani Society”/ Muhammad Raqib Mohd Sofian, , Siti Suriani Othman, Safiyyah Sabri, Osama Kanaker & Ihab Ahmed Ra’uf Awais. 5th March 2024 Organized by : Faculty of Leadership & ManagementThe management of content distribution becomes one of the elements that play a key role in media technology. It also involves strategies designed to ensure the content produced by an organization or individual reaches relevant audiences in an efficient yet effective way, innovations are also necessary for the industry to penetrate the global market and contribute to economic improvements. Social media that's been used a lot today is Instagram. Instagram is one of those social media whose primary function is to upload and also share photos and videos online. Social Instagram also plays a role in fashion and lifestyle, many accounts and brands compete for Instagram attention. This is what makes the social intelligence platform a medium to form the promotion and the brand image of its products and services. @kartikaliem's Instagram account has a management of @kartikaliem account, with more followers and more leverage than its competitors' Instagram account, with more followers and intensity in uploading content on its Instagram, than other competitors' Instagram accounts. @kertikaliem's Instagram account in the last 6 months from March 2023 to November 2023 is increasingly active producing consistent content for both portraits and reels on Instagram, effectively improving the brand image. However, the research has been unable to respond to the improved brand image for the same Instagram account in the fashion industry.en-USManagementInstagramBrand Image.text::conference output::conference proceedings::conference paper