Ahmad Syukri AdnanMohammad Imran AhmadNoor Azli Mohamed MasropNaqibah MansorMohammad Najib Jaffar2024-05-282024-05-2820232024-4-19Ahmad Syukri Adnan, Mohammad Imran Ahmad, Noor Azli Mohamed Masrop, Naqibah Mansor & Mohammad Najib Jaffar Elements in GUI Design for Islamic Tourism Mobile Applications: A Visual Research Framework. (2023). Malaysian Journal of Information and Communication Technology (MyJICT), 8(2), 146-155. https://doi.org/10.53840/myjict8-2-960127-7812852-4810.53840/myjict8-2-96https://oarep.usim.edu.my/handle/123456789/6919Malaysian Journal of Information and Communication Technology (MyJICT) Volume 8 Issue 2 Page (146-155)The visual representation of the interface holds significant importance in captivating users through its aesthetic appeal, facilitating easier interaction with the system. Decisions related to signs, visual elements, layout, and composition are pivotal. Beyond the utilization of standard icons in mobile applications, designers must craft interfaces that align with the application's underlying concept. Notably, operating systems like Android continuously update their interfaces to enhance the user'sexperience. The incorporation of colour and shape, alongside text and images, is ubiquitous in interface designs. Some elements adhere to standard visual representations. This paper delves into the meticulous process of selecting appropriate visual elements for use in an Islamic Tourism mobile application. The design undergoes a comprehensive process, including a visual analysis of elements tailored to the target audience. Beyond considerations of design principles, other aspects play a crucial role in interface design. Heuristics theory serves as a valuable reference for enhancing interface usability, while the Semantics theory aids in choosing images that effectively convey information and instructions. These considerations informed the construction of questionnaire items. Expert consensus is instrumental in item selection, with data collection preceding the design phase. The mobile application development process follows the Design and Development Research (DDR) model, encompassing phases such as need analysis, design, development, and evaluation. The design concept must align seamlessly with the application's theme. A systematic design process not only fulfills the objective of creating an attractive and user-friendly interface but also contributes to cost and time efficiency in developmenten-USVisual Research Framework, GUI, Islamic Tourism, Mobile Application, Design & Development PhaseArticle14615582 (DEC)