Najwa Hayaati Mohd AlwiNormazla Ahmad MahirShaharudin Ismail2024-05-292024-05-2920141877-0428229-7https://doi.org/10.1016/j.sbspro.2014.10.290WOS:000358674400044https://www.sciencedirect.com/science/article/pii/S1877042814057565https://oarep.usim.edu.my/handle/123456789/12263Procedia - Social and Behavioral Sciences 155 ( 2014 ) 265 – 270 The International Conference on Communication and Media 2014 (i-COME’14), 18-20 October 2014, Langkawi, MALAYSIAIn Teaching and Learning (TnL) process, the success of disseminating fast information to the students seem to be hampered by the infrequent use of its e-learning system. Students are more likely to engage and communicate through social media. This paper aims to investigate the frequency of social media use among undergraduates in USIM and analyze their perception on the effect of social media towards effective communication in TnL. Data were collected using survey. From the students' perspectives, this paper intends to highlight the findings on benefits of infusing the social media in ensuring effective communication among lecturers-students-lecturers and students-peers. (C) 2014 The Authors. Published by Elsevier Ltd.en-USSocial mediaeffective communicationtertiary institutionteaching and learninge-learningArticle265270155