Hadiq Fariz MustofaWulan Widyasari2024-09-102024-09-102024Muhammad Raqib Mohd Sofian, Siti Suriani Othman, Safiyyah Sabri, Osama Kanaker, & Ihab Ahmed Ra’uf Awais (Eds.). (2024). In 4th International Conference on Islam, Media and Communication (ICIMac 2024) (pp. 1–501).e-ISBN : 9789672614722https://oarep.usim.edu.my/handle/123456789/22775E-Proceeding of 4th International Conference on Islam, Media and Communication (ICIMac 2024): “Communication & Digitisation in Madani Society”/ Muhammad Raqib Mohd Sofian, , Siti Suriani Othman, Safiyyah Sabri, Osama Kanaker & Ihab Ahmed Ra’uf Awais. 5th March 2024 Organized by : Faculty of Leadership & ManagementThis research delves into the crucial role of the creative team in determining the production strategy of the Rumpi No Secret talk show program on Trans TV. In the highly competitive television industry, the creative team plays a vital role in conceptualizing ideas, choosing themes, and selecting guest stars to ensure the show's survival. By using privacy as a commodity to attract viewers' attention, this program has consistently achieved high ratings and shares. The research incorporates theories on creative team strategies, talk shows, and existence in TV programs, utilizing a qualitative approach with a descriptive case study research method. The results of the study reveal that the creative team's role is crucial in the success of talk shows on television. The focus should be on creating concepts that attractively select sources and package content to maintain and increase audience interest. The study also demonstrates how talk shows, particularly Rumpi No Secret, can achieve success by implementing effective creative strategies in presenting hot issue guest stars and maintaining the show's attractiveness in the competitive television industry. The program's success is attributed to the strategic role of the creative team in determining themes, selecting sources, and packaging news about celebrities. In summary, the creative team plays a pivotal role in the success of talk shows, and their strategic contributions in conceptualizing ideas, selecting themes, and choosing guest stars determine the show's survival and success.en-USTV ProgramExistenceCreative Teamtext::conference output::conference proceedings::conference paper