Nur Aliya Amalin RamliUmmi Salwa Ahmad BustamamSyadiyah Abdul SyukorNorasikin Salikin2024-11-162024-11-1620242024-11-15Nur Aliya Amalin Ramli , Ummi Salwa Ahmad Bustamam ,Syadiyah Abdul Syukor & Norasikin Salikin (2024). Balancing Duniawi and Ukhrawi: A Case Study of Three Malaysian Women Muslimpreneurs MSMES. UMRAN - International Journal of Islamic and Civilizational Studies, 11(3), 13–26. https://doi.org/10.11113/umran2024.11n3.7012289-9204742-3210.11113/umran2024.11n3.701https://oarep.usim.edu.my/handle/123456789/24974https://jurnalumran.utm.my/index.php/umran/article/view/701/323UMRAN - International Journal of Islamic and Civilizational Studies, Volume 11 Issue 3 Page (13–26)This article explores the impact of Mizan principles on the business growth and resilience of women Muslimpreneurs MSMEs in Malaysia. The research aims to uncover how the application of Mizan principles, encompassing al-ubudiyyah (self-service to Allah), al-hurriyah (freedom), al-syura (discussion), and al-musawah (equality), enhances the entrepreneurial capabilities of Malaysian women Muslim business owners, fostering sustainable growth and resilience in the face of challenges and crises. Employing a qualitative research approach, the study conducts in-depth case studies of three successful women Muslimpreneurs in the Malaysian service industry. The findings reveal that the Mizan principles serve as a foundational framework, guiding decision-making and business strategies while maintaining alignment with Islamic values. Al-ubudiyyah instills a sense of purpose and spiritual grounding, bolstering resilience and perseverance. Al-hurriyah and al-musawah foster autonomy and fairness, enabling innovative business opportunities and inclusive work environments. Al-syura promotes discussion, networking, and knowledge-sharing, which are essential for business growth and adaptation. In conclusion, the Mizan principles play a pivotal role in unleashing the potential of women Muslimpreneurs in Malaysia, driving business growth and resilience in harmony with their religious beliefs. The findings have important implications for policymakers, academicians, and business support organizations, emphasizing the need to integrate the Mizan principles into entrepreneurship training programs to cater to the unique needs of Muslimpreneurs and promote inclusive, sustainable economic development in Malaysia.en-USMuslimpreneursMizan PrinciplesBusiness ChallengesBusiness Strategiestext::journal::journal article::research article1326113