Kong Ling XiFarah Laili Bt Muda @ Ismail2024-05-312024-05-3120229789670001814https://pkausim.usim.edu.my/sais-2022/https://oarep.usim.edu.my/handle/123456789/18648E-Proceeding SAIS 2022 Seminar Antarabangsa Islam dan Sains 2022 : “Memimpin Integrasi Ilmu Naqli dan Aqli” /Editor: Noorfajri Ismail (Head) , Latifah Abdul Latiff , Zalika Adam, Syamila Mansor, Dzulkhairi Mohd Rani, Ahmad Fadly Nurullah Rasedee, Azman Ab Rahman, Nur Aina Abdulah, Manal Jusoh, Syed Najihuddin Syed Hassan 1 December 2022 \ Venue: Fakulti Perubatan dan Sains Kesihatan, USIM Organized by Persatuan Kakitangan Akademik Universiti Sains Islam Malaysia (PKAUSIM), Faculty of Syariah and Law, USIM and the Institute of Fatwa and Halal (iFFAH)Corporate social responsibility is considered to have a significant impact on consumer behavior. The current study aims to develop a model to extend the literature by examining the association between corporate social responsibility (CSR) and brand loyalty. A number of literatures were reviewed to find out the relationship between corporate social responsibility (CSR) and brand loyalty. This preliminary study is done to get a clear picture of the relationships before the author conduct a fieldwork study on the topic. This conceptual paper finds that CSR is positively linked with brand loyalty. The result of present research is hoped to provide a clear suggestion to corporations to focus on CSR based on the needs of consumers.en-USCorporate Social Responsibility, Brand Loyalty, Consumers.Article838848