Khalina AbdanNorfaryanti KamaruddinAhmad Adlie Shamsuri2024-05-302024-05-302022eISBN: 9789670001654https://drive.google.com/file/d/1L4brIrMm4U_76q6HAADpvnwOEx2yhZyZ/viewhttps://oarep.usim.edu.my/handle/123456789/18039E-Prosiding Seminar Pengantarabangsaan Pengajian Tinggi 2022 (SPPT 2022) : “Melonjakkan Aspirasi Pengantarabangsaan Pendidikan Tinggi Yang Mampan”/ Editor: Rezki Perdani Sawai, Anita Ismail, Junaidah Abu Seman, Ahmad Fadly Nurullah Rasedee, Nuradli Ridzwan Shah Mohd Dali 29 September 2022 Anjuran Bersama: Bahagian Education Malaysia dan USIM AlamiyyahInternationalization and promotion are associated but not the same matter. Internationalization contains the policies and practices commenced by academic systems and institutions and even persons to deal with the worldwide academic ecosystem. Promotion relates to publicizing a product, organization, or venture to increase sales or public awareness. The rationales for internationalization of high institutional centre of excellence involve the academic, the cultural/social, the economic, and many others. Specific initiatives such as knowledge sharing, research mentoring, innovation hub extension programs, and others have been put into place as part of the internationalization and promotional strategies of the Institute of Tropical Forestry and Forest Products.en-USInternationalization; knowledge sharing, research mentor, innovation hub extensionThe Internationalization and Promotional Strategies of Higher Institutional Centre of Excellence of Tropical Wood and Fibre through the Quintuple Helix Conceptual FrameworkArticle366373