Nuradli Ridzwan Shah Bin Mohd DaliAzman, Ab. RAb. RAzmanIrwan, M.S.M.S.IrwanMahazan, A.M.A.M.MahazanWan Mohd Fazrul Azdi, W.R.W.R.Wan Mohd Fazrul AzdiRose Irnawaty, IbrahimIbrahimRose IrnawatyNorlina, IsmailIsmailNorlina2024-05-282024-05-2820160021-1842573-29https://oarep.usim.edu.my/handle/123456789/4980Studies comparing the experiences of new Muslim converts between one country to another were limited in the literature. The new Muslim converts have to go through three different phases in their experiences in embracing Islam. The three phases are pre conversion, conversion and post conversion. The main purpose of this paper is to seek the understanding of what the new Muslims have to go through in embracing Islam. Focus groups and surveys were conducted to reveal the phenomenon of the new Muslims encountered in embracing Islam. This paper contributes to knowledge in terms of providing a focus on the new Muslim converts� development.enIslamic Finance, Converts, Conversion Processes, Zakat Distribution, Islamic MissionNew Muslim Converts Experience in Embracing Islam: An Analysis of the Pre Conversion, Conversion and Post Conversion PhasesArticle128603