Wan Azura Wan AhmadAhmad Fazullah Mohd Zainal AbidinYuslina Mohamed2025-08-222025-08-222025Wan Azura Wan Ahmad, Ahmad Fazullah Mohd Zainal Abidin & Yuslina Mohamed (2025). أثر أسلوب الالتفات في تعزيز فهم المعاني الكامنة في النص القرآني؛ دراسة تحليلية بلاغية عن قضية الخشية في سورة الملك: The effect of the technique of "iltiṭāf" (shifts in address) in enhancing the understanding of the implicit meanings in the Quranic text: A rhetorical analytical study on the issue of reverence in Surah Al-Mulk. Al-Azkiyaa - International Journal of Language and Education, 4(1), 78–95. https://doi.org/10.33102/alazkiyaa1452948-531210.33102/alazkiyaa145https://azkiyaa.usim.edu.my/index.php/jurnal/article/view/145/79https://oarep.usim.edu.my/handle/123456789/27561Al-Azkiyaa - International Journal of Language and Education, Volume 4 Issue 1 Page (78–95)Iltifat is one of the prominent rhetorical techniques in the Quran, used to shift attention from one topic to another in a surprising and impactful manner. This research aims to analyze the role of iltifat in Quranic interpretation, focusing on the issue of fear (khushya). The research problem lies in the lack of in-depth studies on technique of iltifat in the Quran, especially in the context of fear. The research adopts an analytical rhetorical approach, analyzing Quranic texts that contain the technique of iltiṭāf in Surah Al-Mulk, and interpreting them in the context of fear. The study is limited to Quranic texts that contain iltifat related to the issue of fear. The research concludes that technique of iltifat in the Quran plays a significant role in enhancing the concept of fear. By shifting attention suddenly, the Quran can capture the reader's attention and direct it towards contemplating the greatness of Allah and fearing Him, thereby enhancing religious understanding and encouraging the reader to reflect on Allah's verses.AriltifatSurah Al-Mulkfearattentiontext::journal::journal article789541