Tantri Adista2024-09-112024-09-112024Muhammad Raqib Mohd Sofian, Siti Suriani Othman, Safiyyah Sabri, Osama Kanaker, & Ihab Ahmed Ra’uf Awais (Eds.). (2024). In 4th International Conference on Islam, Media and Communication (ICIMac 2024) (pp. 1–501).e-ISBN : 9789672614722https://oarep.usim.edu.my/handle/123456789/22827E-Proceeding of 4th International Conference on Islam, Media and Communication (ICIMac 2024): “Communication & Digitisation in Madani Society”/ Muhammad Raqib Mohd Sofian, , Siti Suriani Othman, Safiyyah Sabri, Osama Kanaker & Ihab Ahmed Ra’uf Awais. 5th March 2024 Organized by : Faculty of Leadership & ManagementTechnological developments change conventional media into social media to facilitate the communication process. Apart from that, social media is also a means of personal branding, such as the TikTok account @feilianaveve. Feiliana Veve is an influencer who focuses on the beauty vlogger sector. This research aims to examine the personal branding of the TikTok account @feilianaveve to attract followers. In conducting this research the author used qualitative research methods with data collection techniques documentation, observation andInterview with followers and owner of the TikTok account @feilianaveve. The results of this research found 8 forms of personal branding according to Montoya's view and it can be concluded that the personal branding displayed by @feilianaveve can attract followers to follow and be loyal to the TikTok account @feilianaveve.en-USBeauty VloggerFeiliana VeveMedia Social TikTokPersonal Brandingtext::conference output::conference proceedings::conference paper