ميسون طه محمد الرجعيصالح سميح عبدالحميد السمنه2024-05-302024-05-302020-10-292756-8156www.penerbit.usim.edu.myhttps://oarep.usim.edu.my/handle/123456789/17267Proceedings of the 7th International Prophetic Conference (SWAN) 2020 FPQS,Universiti Sains Islam Malaysia, 29-30 October 2020 Paper No. BA006 740-757The present study dealt with the issue of individuality in the Palestinian society, as a modern vision that swept the Palestinian citizen after the failure of the developmental projects and solving the issue of the Palestinian-Israeli conflict, as well as the increase in the class division, away from the principles of democracy and social justice, The study attempted to answer the main question that revolves around individuality and its forms in the Palestinian society, in light of the spread of the culture of globalization and consumption, away from values, customs, traditions and religious values. The study used historical inductive method based on a series of previous studies and theoretical literature in a number of local, Arabic and foreign environments. The foundings of the study showed that there is a general trend towards individualism and self-interest among the Palestinian citizen, which led to his departure from social values and customs, in order to achieve his personal goals. The study recommended that decision-makers should be directed to presenting new proposals aimed at the younger generation and the youth whom can lead the development and change the way of thinking among Palestinian people.otherIndividuality,Globalized Consumption, .Alienation,Semiotics,Consiousness