Mohammad Noorizzuddin Nooh2024-05-282024-05-2820232023-1-192581-3889https://www.theijbmt.com/archive/0949/1208286598.pdfhttps://oarep.usim.edu.my/handle/123456789/7278Volume :7 Issue: 1 (page: 53-65)BJFood, also known as Berjaya Food Berhad, is a Malaysian venture capital firm that develops and operates chain restaurants, cafes and retail outlets. It was established as a public limited company on December 3, 2009, and it debuted on Bursa Malaysia's Main Market on March 8, 2011. The food and beverage industries have survived the COVID-19 Pandemic, which happened in the first quarter of 2020. This study evaluates the investment attractiveness of BJFood using financial ratio analysis, investment decisions, profitability performance, long and short-term financing decisions, share and risk assessments. BJFood's working capital condition is sound based on its operating cash flow. BJFood should consider selling of its part in Jollibean's franchise and looking at other foreign franchise to expand into because the food company is a lucrative market to venture into.en-USBJFood; Financial Analysis; Food IndustryArticle536571