Halim, AHAHHalimFauzi, AHAHFauziTarmizi, SSTarmizi2024-05-292024-05-292008WOS:000260353301144https://oarep.usim.edu.my/handle/123456789/11525The focus of this paper is on the implementation of Bluetooth as a tool to provide m-advertising (mobile advertising). The paper attempts to introduce the implementation of Bluelooth m-advertising system based on user-driven concept using pull-based approach. User-driven concept gives flexibility to end users to select the preferred advertisements from the server while pull-based m-advertising provides advertisement to users based on their willingness and request. This paper also will address two issues in push-based m-advertising systems, which are spamming and time limit.en-USProceedings Paper2375+