Ainaa Asilah Binti AzmiKartini Kamaruzzaman2024-09-112024-09-112024Muhammad Raqib Mohd Sofian, Siti Suriani Othman, Safiyyah Sabri, Osama Kanaker, & Ihab Ahmed Ra’uf Awais (Eds.). (2024). In 4th International Conference on Islam, Media and Communication (ICIMac 2024) (pp. 1–501).e-ISBN : 9789672614722https://oarep.usim.edu.my/handle/123456789/22848E-Proceeding of 4th International Conference on Islam, Media and Communication (ICIMac 2024): “Communication & Digitisation in Madani Society”/ Muhammad Raqib Mohd Sofian, , Siti Suriani Othman, Safiyyah Sabri, Osama Kanaker & Ihab Ahmed Ra’uf Awais. 5th March 2024 Organized by : Faculty of Leadership & ManagementThis study explores the reasons behind young Muslims' use of the TikTok application to share da'wah content, as well as their preferences and the social implications of this practice. The goal of the study is to gain a thorough understanding of the factors influencing this digital engagement and how they affect the growth of social responsibility among young Muslims. First, using qualitative research techniques like interviews, the study explores the factors that motivate young Muslims to use TikTok as a platform for da'wah content dissemination. Secondly, the study seeks to pinpoint the unique aspects of the TikTok application that appeal to young Muslims engaged in the spread of da'wah. Thirdly, the study looks at how TikTok affects young Muslims' social responsibility development. The research was conducted through qualitative semi-structured interviews and guided by Uses and Gratification Theory to shed light on thematic analysis. The research findings address the complex role that TikTok plays in the lives of young Muslims, revealing how this social media platform both influences and mirrors their religious and social identities and, in turn, affects how committed they are to community social responsibility.en-USTikTokDa’wahYoung MuslimsSocial ResponsibilityDigital Engagementtext::conference output::conference proceedings::conference paper